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Category: Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

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    A Comprehensive Guide to Content Marketing

    As Ian Laurie (CEO, Portent Inc.) put it, content is anything that communicates a certain message to the target audience. Content marketing is the approach taken to build connections with the target audience and get them to trust your brand.
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