Category: Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
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Reasons Content Is the Important Part of Digital Marketing
The most effective way to drive traffic towards your content is with content, which is why content is considered an important part of content marketing. ...Read More -
A Comprehensive Guide to Content Marketing
As Ian Laurie (CEO, Portent Inc.) put it, content is anything that communicates a certain message to the target audience. Content marketing is the approach taken to build connections with the target audience and get them to trust your brand.Read More