Digital Marketing

Top 15 Best Free Small SEO Tools For Small Business In 2023

Mashum Mollah 20 September, 2023
Free Small SEO Tools For Small Business

Having one of the small SEO tools at your disposal is one of the best ways to survive in a highly competitive market. There are so many free products and services that fall under this category. It is good to look for the ones that are specifically used for SEO purposes. These tools can be used by both marketers and SEO professionals. The most important thing is to identify the ones that meet your needs best. The best small SEO tools include;

How To Use The Small SEO Tools To Grow Your Own Small Business?

As a business owner investing in the right Search engine optimization (SEO) strategy can be a difference between a successful business and one that is floundering. Today, the world is all about digital marketing campaigns, which means having SEO skills can be a vital point. However, hiring an SEO manager, or digital marketing consultancy can be expensive. Fortunately, there are SEO tools that can get the job done for you.

SEO tools are the pillar of digital marketing strategies and can help you gain organic traction with content marketing and backlink building. If you are here, that means you have an idea of the user’s search intent and know very well how to leverage that intent to rank your content and your business websites.

With the help of the right small SEO tools, you will be able to measure some of the SEO KPIs of your business. This might help you have clearer perspectives on how to reach your goals.
Let’s say, your business aims to boost its brand awareness.

Then Your SEO KPIs Will Include The Following:

  • Session time
  • Bounce rate
  • Organic traffic
  • Backlinks
  • Organic searches
  • Organic search mediums

And all these analytics can only be available on Google Analytics.

1. Google Keyword Planner

Google Keyword Planner

This is an amazing tool that tends to get a bad rap. The reason could be that most people don’t know that they can actually get this tool for free. In this case, you will not have to run an ad campaign. The other reason you could be avoiding this tool is that it does not show the precise search volume number. Instead, it will only give you the approximation. 

Despite the flaws that come with Google Planner, it remains among the most essential small tools for SEO. The tool is great if you want to learn more about keyword research and get it right. Once you set up your keyword planner, you will get two options. That is search forecasts and volume and find keywords. 

If you are planning to use this tool in keyword research, you will obviously opt for the Find Keywords option. This tool takes the phrase or term that you input and gives you a few keyword suggestions. You will also get stats that relate to the competition, average monthly searches, and low and high ranges for the top page bid. 

If your list of keywords is ready and want to see how they will perform, you can use the Forecast option and Ger Search Volume option. It will show you the estimated number of impressions, clicks, CPC, CTR, and costs for the keyword that you fed in the tool.

2. Google Analytics

Google Analytics

Google Analytics is not strictly an SEO tool but something that all SEO professionals should always have in their toolbox. The reason is that this tool informs you of the extent to which your SEO efforts are paying off. Google Analytics gives you insights such as page speed, time on site, bounce rate, traffic sources, and traffic (organic).

There are some unique features that you get in this tool like campaign parameter tracking that lets you know the performance of your campaign. Audience reports give valuable insights into the composition of your audience and what they are looking for. On the other hand, goal tracking assists users to track their conversations. 

The advantage of Google Analytics is that its data originate from Google directly. It means that you can rely on the data from this tool. It is among the best SEO tools that you can count on in the market. You can use it hand in hand with a plagiarism checker and small SEO tools.

3. Google Search Console

Google Search Console

Google is very generous when it comes to providing free SEO tools. One of the best gifts under this category is Google Search Console. It is an incredible tool that helps website owners to monitor the performance of their sites in Google. You can also troubleshoot your website just in case something goes wrong. 

The tool helps you to confirm whether Google has indexed and crawled your pages. Google Search Console will also help you to request re-indexing of your pages, fix indexing problems, see the websites that link to you, the search terms that lead to your website, and many more. 

Google search console can also help you out with structured data that is rich in snippets. However, you can use a small SEO tool article rewriter to be sure of high-quality articles. Google search console will show you what you need to improve and assist you in testing your live data. The same case also does happen with rich cards. 

Google Search Console also sends out an HTML improvement report that highlights issues such as meta tags and descriptions together with non-indexable content. However, it is also advisable to check your content with a small SEO tool plagiarism like Copyscape to guarantee your quality. Google can penalize you heavily if it discovers that your web content is plagiarized. 

4. Google Data Studio

Google Data Studio

Google Data Studio also falls on the list of the free SEO tools that you should be using. It is among the most convenient solutions that the search giant offers. This tool helps digital markets and SEO experts generate reports from data that emanate from multiple sources. 

It specifically merges data from seventeen products by the Google Corporation (Google Search Console, BigQuery, Google Ad Manager, Google Sheets, Google Ads, and Google Analytics among others). Google Data Studio also works with more than 90 partnership connectors like LinkedIn, Criteo, Amazon Seller, and Bing Ads. 

It is a tool that does not provide any insights on its own. Instead, it helps users process data from their marketing activities and then present them in an efficient and clear manner. However, you can use a small SEO tool grammar checker like Grammarly to edit your content before publishing. Such a tool will enhance the quality of insights that you get from small SEO tools. 

5. Google PageSpeed Insights

Google PageSpeed Insights

Google PageSpeed Insights is yet another great tool if you are looking for the best small SEO tools in the market. It is an easy and quick web-based tool to use in checking the performance and speed of your website. You can use it to check the speed of your website on both desktop and mobile and then assign a score. 

Most importantly, Google PageSpeed Insights suggests optimizations that can increase your page loading speed and detailed diagnostics. The only feature that this amazing speed profiling tool does not do is provide speed for various locations. 

Another element where GPS does not do well like the other page speed tools is that it does not provide very actionable data without a waterfall view. However, it is among the free small SEO tools that you can count on. We have so many people that rely on this product and they really love the results that they get. 

6. Keyword Everywhere

Keyword Everywhere

You cannot talk about small SEO tools and leave out Keywords everywhere. This tool has quickly become among the most popular tools for both relative novices and seasoned SEO experts. The primary advantage of Keyword Everywhere is that it will work with your web browser like an ad-on. The tool is compatible with Firefox and Chrome and you can use it on any website to get competition data, CPC, and search volume.

Therefore, there is no need to log in anywhere and you will not also have to switch between your search volume research solution and keyword tool. It will help you to save a lot of time and also work with multiple websites. You will basically continue to use your preferred keyword research tool. What Keyword Everywhere does is simply add metrics such as CPS and volume to the results and give you a full set of metrics. 

Currently, keyword metrics work with Google (Keyword Planner Analytics, Keyword Planner, Google Trends, Search Console, and The other tools that Keyword Planner works with include Soovle, Majestic, Moz Open Site Explorer, UberSugest, Answer the Public, Etsy, eBay, Amazon, and YouTube. 

It is one of the reasons why so many people are using Keyword Everywhere as a small SEO tool. It displays your data right beneath the search box. You will agree with the fact that this feature is very convenient. It is a completely free tool that has no paid add-ons. 

7. WMS-Everywhere


WMS-Everywhere is also a free keyword research small SEO tool that is a perfect alternative to Keyword Everywhere. In fact, it is a Google Chrome browser extension that you can install for free in a few clicks. After installing, the tool will give you a broad range of useful insights about the keywords that you type in your search. 

All you need to do is type the keyword and Google it. The tool will give you actionable data and recommendations. 

WMS-Everywhere allows you to search from all geographical locations and get related searches and metrics like cost-per-click and volume per month without any form of limitations. It is a tool that you can really count on if you want to get the best from your SEO efforts for free. 

As we already mentioned, WMS-Everywhere is a completely free tool and the creators promise that this will remain to be the case forever. Mozilla Firefox will also be happy to hear that this extension for your favourite browser is also in the works. We have millions of SEO experts who are fully relying on this tool. It is something that you can count on if you want to take your campaigns to the next level. 

8. Moz Free Tools

Moz Free Tools

This SEO giant is currently ruling supreme over the other small SEO tools. However, the most complete solutions that it offers do not come exactly free. If, you will get the free service within the initial free 30-day free trial period. However, there is no need to worry if you are on a tight budget. Moz has so many excellent free small SEO tools that you can use.

The first one is Moz Link Explorer which will help you to analyze both your links and those of your competitors. You can use it to monitor inbound links and see where those from your competitors come from. The tool will also help you to find spammy and broken links, get Domain Authority and Page Authority scores, and find spammy and broken links.

The other tool is what is referred to as Moz Keyword Explorer. The tool is used in analyzing keywords by the search volume, generating lists of keywords, sorting, and reviewing predictive keyword metrics and SERP details, performing competitive keyword analysis, and checking keyword difficulty. It is quite impressive to find all these features in a single small SEO tool for free.

The last tool here is MozBar which is promoted as the ‘all-in-one SEO toolbar. It allows you to find keywords that are highlighted on the page easily, create custom searches, differentiate between ‘no follow,’ ‘do-follow,’ external links, internal, markup, attributes, see page elements, and many more. It has so many features in comparison to the other small SEO tools. 

9. Open Admin Tools

Open Admin Tools

Open Admin Tools presents a set of website tools that are used to track the websites’ backlinks, indexed pages, traffic stats, page rank, cache history, and server analysis among others. This tool offers instant data and is highly convenient to use. The reason is that you can access Open Admin Tools from any device and it is web-based. 

The other thing that Open Admin Tools do is to offer an overview of website technology (server, sitemaps, robots.txt, and SSL). Its other function includes social network analysis, HTTP header analysis, DNS record analysis, and many more. However, you will still need a small SEO tools content checker to verify the quality of your published data. 

10. Similar Web

Similar Web

SimilarWeb is a highly useful small SEO tool for web analytics that aims to support the business. It will give you data about your competitor’s and clients’ referrals and traffic. It analyzes data such as the bounce rate, keywords page views, and many more. You can use this tool hand in hand with small SEO tools plagiarism checker to even get better results. 

Similarweb is both a free and paid SEO tool. However, the free version is limited when it comes to results. You will only get 5 results for every metric, one month of mobile app data, and 3 months of web traffic data. Its paid version offers unlimited results per metric, three years of web traffic data, 28 months of mobile app data, keyword analysis, desktop-mobile split, and many other advanced features. It is another great option when looking for the best small SEO tools in the market. 

11. GrowthBar


No, you don’t have to open the Google Search Console, instead, you can use the free SEO tool named GrowthBar to complete different jobs of SEO. You can start doing keyword research, SEO rank tracking, and analyzing competition from the SERP with the help of the GrowthBar SEO tool.

 You can also get an idea about the competitor’s strategies and learn about their performances through backlinks, keywords, growth channels, and more. The tool also lets you view keyword difficulty scores and analyze the difficulty of ranking for them.

 Aside from all the SEO features you need, the GrowthBar SEO tool also works with Facebook ads, creating blog outlines and generating ideas. It does not only provide you with content ideas but also offers different ideas about content creation. But this app only offers a 5-day worth free trial. So, if you want to check out the free trial, then GrowthBar might be worth a try.

12. ScreamingFrog


When it comes to examining the URLs of your website, ScreamingFrog does an excellent job; and it does it fast. The result it produces is super fast, even for large websites. This tool also offers notifications about duplicate content fixable errors. Bad redirections and different areas can use some improvement for building better link-building strategies.

Google Trends

A great SEO tool for small businesses is Google Trends. Yes, it is free, like all the other Google products. Users can easily find different relevant niches, product categories, and topics related to different categories. It can help users initiate Keyword research. Google Trends helps with what its name suggests – spotting trends.

Small businesses can promote their store through different seasonal trends. They can use current trends to stay on top of your target audience’s mind. Finding Niche Topics and creating content around them becomes easier when you, a small business, are using Google Trends.

14. Ahrefs


Ahrefs is one of the best keyword research tools out there. Aside from researching keywords or doing competitor analysis, Ahref has various use cases that can improve your business’s SEO. it is one of the few third-party tools small businesses love to use. But, it does not always have to come with heavy dollars slipping through your pocket.

Small businesses with the goal of higher organic traffic would love to use Ahrefs free SEO tool. It has a massive collection of keywords. So, growing organic traffic should not be a problem. Users can generate keywords for free, check keyword difficulty, and get their website ranked on the SERP.

15. Agency Analytics

Agency Analytics

Agency Analytics does not come for free. But there is a free trial version for small businesses to use. This tool was built for small agencies. So, if you have a small business and want to boost your organic search ranking, run technical audits and SEO campaigns, or get more traffic, then this is your tool. The paid version will save users time and help them boost revenue.

You can try their 14-day trial version with your team and check out if this tool is what you want. A free alternative to the services provided by Agency Analytics is Pudding.Ai.

Final Thoughts

This list presents the best free small SEO tools to use in 2023. Most of them allow you to upgrade to the premium option with a change in your business needs. It is good to choose a tool that can grow with your business. 

These free options are ideal for both professionals and market beginners who are operating on a budget. You can use them if you don’t need expensive and robust small SEO tools.

You can combine these tools with premium SEO themes, small SEO tools article rewriters, grammar checkers, content checkers, and plagiarism checkers to shine in SEO.

The most important thing is choosing tools that will make your website stand out in the market.

Read Also:

Mashum Mollah

Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.


Leave a Reply

Your email address will not be published. Required fields are marked *