As Ian Laurie (CEO, Portent Inc.) put it, content is anything that communicates a certain message to the target audience. Content marketing is the approach taken to build connections with the target audience and get them to trust your brand.
With the average person spending two hours each day on social media, incorporating social media marketing into the overall marketing strategy is crucial. Small and large businesses can use social media to increase conversions, builder stronger relationships with prospects and more.
