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MrBeast: The Success Story Of The Most Popular Youtuber In The World

Mashum Mollah 7 August, 2023
Mr Beast
NameJames Stephen Donaldson (MrBeast)
Date Of Birth7 May 1998
YouTube Subscribers174M
PlaceWichita, Kansas, United States

Not everyone is favoured by god. In today’s world, I would say algorithm. Because if you are creating content on Youtube or any other platform, you would need the algorithm to favour. Or you can do things for the algorithm to favour you. MrBeast is the most famous YouTuber who has millions of subscribers and views, likes, and comments.

So, what did he do to earn the favour of the algorithm? Or what did he not do? What happened that he became so much popular? Here is a story on the most popular YouTuber in the world – Mr Beast.


Who Is Mr. Beast?

Who Is Mr. Beast

Jimmy Donaldson is the biggest YouTuber in the world. He is also known as MrBeast. He has shown Youtubers the benefits of having different YouTube channels. Most of his content gets millions of views easily.

MrBeast, or Jimmy Donaldson, is from Greenville, North Carolina. He is a University dropout who started YouTube channels. Yes, the same story as PewDiePie. Now, his success did not just come from him having a good understanding of the algorithm.

The key was his passion for Youtube. When his mother asked about his career, he reportedly said to her that he’d want to be poor than doing anything but YouTube.

YouTube was just the start; MrBeast has emerged as more than a Youtuber. He has done more than just be a YouTuber. In 2020, MrBeast collaborated with art collective MSCHF, a one-time multiplayer game for mobile devices.

The game involved a $20000 reward program. Many internet users played the game to win their share of the prize money. No, this was not the end. Later, he took this opportunity to start his own food chain. This helped him start different restaurants.

MrBeast has restaurant chains across the US and the UK. He is also a philanthropist. He has an organization called Beast Philanthropy, and they provide food for homeless, hungry, and poverty-stricken people.

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How Did Beast Start His Career?

How Did Beast Start His Career

MrBeast did not rise to fame in one day. He had been struggling for years to achieve where he is today. He started his YouTube channel in 2012. When he started his Youtube channel in 2012, the username was MrBeast6000.

When he was starting initially, he was not aware of any of the best practices for starting a Youtube Channel. He did not know how to pick a catchy YouTuber Username.

At this time, most of the content he was making was about gaming and how much money YouTubers make in general. However, his Channel went to new heights thanks to the different kinds of videos. The first video that got him successful gained the view of 100,000 in the count.

Most of the content he creates is around funny stunts and acts of Philanthropy. The interesting fact is now he does not do it alone. MrBeast has a team to assist him with his content. But when he started, he started alone. Now, his team also contributes to his success.

Key Reasons Behind MrBeast’s Success

Key Reasons Behind MrBeast's Success

When you succeed in something, you start with multiple trials and errors and finally find out what works for you. Such was the case with MrBeast as well. He tried multiple different things and different types of content then he found out what he should do to be the most popular YouTuber.

1. Choosing The Audience

Taking advantage of a niche is one of the most sustainable ways to start creating content. When you know about a certain type of audience and the content they consume, you can tailor something creative for them to engage with your Channel.

MrBeast did just that. He found out that the gaming community was flourishing on YouTube, and there are 65% of gamers. So, he leveraged the community by posting different types of content on Call Of Duty, Minecraft, and other popular games.

2. Understanding The Strategy

You can make anything work as long as you understand the strategy behind it. MrBeast did just that. He tried different strategies and found out what works best for him. The first viral video he created has millions of views.

He kept the videos going by doing the same monotonous types of videos. He did funny and boring stuff like counting the number 100,000. He also took the name of a famous Youtuber called PewDiePie 100,000 times. This marketing trick is an effective marketing trick for his videos, and he has been making it successful for years.

He also has videos titled ‘Last person to,” and they are about cash donations. People love to see someone getting cash donated to them. Hence Mr Beast makes it a successful trick to get more views.

Mr Beast pays close attention to the tags, titles, descriptions, and thumbnails of the video. First, he grabs his audience’s attention, and then he reveals what he wants the audience to expect. This creation of curiosity keeps the audience hooked till the end of the video.

3. Crazy Content Creation

People have the tendency to watch things they normally would not imagine. Mr Beast has some popular videos where he goes through the same drive-thru more than 1000 times. He also stayed buried alive for 50 hours. But what made him more successful was the Squid Game Video he created.

4. The Touch Of Philanthropy

Mr Beast has a content called “Healing the blind.” and it is one of his most trending content. Yes, he showed an act of Philanthropy by creating content on sponsoring cataract surgeries for 1000 people. This got him huge appreciation from his audience.

More so, he bought a homeless persona, a home, and Christmas Gifts for children. He also launched a campaign to plant 20000000 trees. Yes, some of this content does attract controversy, but Mr Beast used it to his benefit.

Bottom Line

How did Mr beast make his money? His Youtube channel, then the food chain he has created are two of the most important sources of his earning. People easily grow fond of the type of content he created. Both new and old subscribers to his content and Channel enjoy what he does. In the end, what matters is that people should enjoy what you do.

So, that was how Mr Beast became a successful YouTuber. I hope that you enjoyed reading his success stories and the bigger tactics he used to succeed. Please let us know your feedback on this article. Thank you.

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Mashum Mollah

Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.

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